Can customers find you?
A plain-English MOT for your website. We test Google, Maps and AI answers, then fix what fails.
- Fail
- 2
- Advisory
- 2
- Pass
- 2
Every Fail comes with the fix, in plain English, and the order to do them in.
Four tests. One plain-English sheet.
- L1Google Business ProfileCategories, services, photos and posts are complete and correct.
- L2Map pack positionWhere you appear on the map across your service area, not just at your front door.
- L3Name, address, phoneYour details match everywhere they are listed online.
- T1CrawlingSearch engines can reach every page you want found.
- T2IndexingThe right pages are in Google, and the wrong ones are not.
- T3Page speedCore Web Vitals pass on a real mid-range phone.
Content & on-page SEO
Pages that answer what your customers actually type, in words they use.
All C items- C1Search demandWhich searches bring buyers, not just browsers.
- C2Page matchEach important search has one clear page that answers it.
- C3Titles and descriptionsWhat shows in Google makes people want to click.
AI search optimisation
Be the business AI assistants name when someone asks for a recommendation.
All A items- A1AI mentionsWhether ChatGPT, Perplexity and AI Overviews name you for your key questions.
- A2AI crawler accessYour site lets AI crawlers read it, on your terms.
- A3Citable answersPages hold short, quotable answers to real questions.
How it works
Test
We run your Search MOT across Google, Maps, AI answers and your site’s health. You get the sheet, free.
Fix
We fix the Fails first, then the Advisories, starting with whatever will bring you customers soonest.
Re-test
Every month we test again on the same sheet, so you can see exactly what moved and what didn’t.
Your copy. Every month.
No dashboards you have to decode. You keep the same sheet, re-tested, showing what moved from Fail to Pass and what we did to move it.
| Test item | Month 1 | Now |
|---|---|---|
| Local rankings | Fail | Pass |
| AI answers | Fail | Advisory |
| Google Maps listing | Advisory | Pass |
| Mobile speed | Advisory | Pass |
What we did this month
Rewrote the emergency plumbing page. Added 14 services to the Business Profile. Fixed 3 slow images. Next: get cited on two local guides.
Illustrative example, not a real client
No case studies yet. We’re new, and we won’t invent them.
What we can show you is your own business: a before sheet now, and an after sheet every month. Judge us on that.
Free Search MOTQuestions owners ask
What is a Search MOT?
A plain-English check of how findable your business is. We test your Google rankings, your Google Maps listing, whether AI assistants like ChatGPT mention you, and the technical health of your site. Every item is marked Pass, Advisory or Fail, with what to do next.
Is it really free?
Yes. The first Search MOT costs nothing and you are under no obligation. If you want us to fix what failed, we will quote for it.
What does “AI search” mean for my business?
More people now ask ChatGPT, Perplexity or Google’s AI Overviews who to call. Those answers cite a few businesses. We test whether you are one of them, and make your site easier for them to quote.
How do you report progress?
Every month you get the same sheet, re-tested: what moved from Fail to Pass, what still needs work, and what we did. No jargon and no 40-page PDF.
Do you only work with London businesses?
We are based in London and know local search here well, but we work with businesses across the UK, including online shops that sell nationwide.